What's the Best Way to Reach Journalists? Newswire Shares 4 Tips
Jul 1, 2021
Research from Fractl reported that 46.5% of journalists receive at least 11 pitches a day.
With an influx of pitches and a 24/7 news cycle, journalists are busy and inundated with information.
It's for this reason, among many, businesses need to take a strategic approach when identifying and reaching out to targeted media contacts.
Newswire, an industry-leading press release distribution platform, pairs its robust SaaS technology with the experience of its media and marketing experts to connect with journalists to secure earned media opportunities for its clients that build brand awareness and improve their online presence.
A major component of Newswire's approach to press release distribution is refined media outreach which empowers the Earned Media Advantage.
"Capturing the attention of a journalist takes skill and experience," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our team understands what it takes to identify a newsworthy angle and deliver a pitch in a way that piques a journalist's interest."
There are steps a company can take to properly research and select relevant journalists to reach out to. They include:
"We understand it's easier said than done, and that's why we're here to support small to midsize companies that simply don't have the bandwidth or the necessary resources to perform targeted outreach on a consistent basis," noted Terenzio.
Newswire's Media Database provides its clients with access to regional and international contacts to effectively customize lists for hyper-focused targeting and reach to:
- Select the right journalist
- Engage in conversations
- Build media relationships
Visit newswire.com today and learn more about how Newswire's integrated solutions are helping other institutions grow their audience, expand their reach, and implement an effective go-to-market strategy.
About Newswire
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about how Newswire can help you, visit http://www.newswire.com.
Contact Information:
Charlie Terenzio
VP of Earned Media Advantage Business
Newswire
Office: 813-480-3766
Email: [email protected]
Press Release Service by Newswire.com
Original Source: What's the Best Way to Reach Journalists? Newswire Shares 4 Tips
More News
Gibo Teodoro hits Chinese envoy's statements: We are being threatened
Defense Secretary Gilberto “Gibo” Teodoro slammed the apparent threat from the Chinese envoy to the Philippines, saying his department is currently studying the statement.
Northern Samar mourns political ‘titan’ Raul Daza, 91
TACLOBAN CITY — Northern Samar mourned the death of Raul Daza, a political titan who served the province as governor and congressman for decades, with local leaders honoring his legacy of public service, democratic principles, and contributions to the province’s development. Daza, 91, died on Monday, Oct. 12, after a lingering illness, his family announced
Who is Edrieza Rimbang, the ex-solon allegedly linked to the P3.5-B shabu from Laos?
The Department of Interior and Local Government (DILG) has revealed the Mindanao politician tagged in the attempted smuggling of shabu from Laos to the Philippines: former Bangsamoro Parliament member Edrieza Rimbang. But who is Rimbang?
Marcos vows to strengthen PCG amid maritime challenges
MANILA, Philippines — President Ferdinand Marcos Jr. on Friday vowed to strengthen the Philippine Coast Guard’s (PCG) capabilities and readiness amid increasingly complex maritime challenges, as he urged its personnel to remain steadfast in their service. Marcos made the commitment during the PCG’s 125th founding anniversary celebration at South Harbor in Manila. “And so as
Biliran barangay chairman shot dead; suspect arrested
TACLOBAN CITY — The barangay chairman of Libtong-Dako in Naval, Biliran, was shot dead in the early hours of Friday after he went with his younger brother to confront a man who allegedly had been throwing stones at their residence, police said. The victim, identified as Junrey Ancero, 48, was found lying on the ground
BARMM chief lauds Marcos’ affirmation of Bangsamoro autonomy
COTABATO CITY— Bangsamoro Interim Chief Minister Abdulraof Macacua on Thursday welcomed President Ferdinand Marcos Jr.’s affirmation of Bangsamoro autonomy, including its democratic institutions and political processes. “This principled position powerfully affirms the autonomy rightfully earned through decades of struggle, sacrifice, and unwavering commitment to peace,” Macacua said in a statement after the President congratulated the
Senate OKs DepEd's 2027 budget; P147.93B more asked for ARAL
The Senate Finance Committee approved Friday the proposed budget of the Department of Education (DepEd) for fiscal year 2027, subject to the discussion and submission of requested documents.
VP camp accuses Marcos admin of political persecution over NBI probe
MANILA, Philippines — The camp of Vice President Sara Duterte on Friday accused the Marcos administration of using the National Bureau of Investigation (NBI) to persecute her politically, calling the bureau’s findings on her alleged misdeclared properties a “shameless smear campaign.” Duterte’s spokesperson, Salvador Paolo Panelo Jr., questioned NBI Director Melvin Matibag’s decision to publicize
JAZA: Does the Philippines have what it takes to win big investments?
The Ayala chairman wants an 'honest conversation' on Philppine investments and talks teamwork to a roomful of rivals at Makati Business Club's sapphire anniversary
SET denies motion to junk quo warranto petition vs Erwin Tulfo amid citizenship issue
The Senate Electoral Tribunal (SET) on Friday denied the motion for reconsideration for the dismissal of the quo warranto petition seeking the removal of Senator Erwin Tulfo from office due to his supposed citizenship issues.
2 Camarines Norte jails to get safer drinking water
LEGAZPI CITY — Two jail facilities in Camarines Norte will install water treatment facilities under a government partnership to improve access to safe drinking water for persons deprived of liberty (PDLs) and jail personnel. The three-year Project Aqua will provide a water treatment system, a drinking water station, and a backup generator for the Labo
Win Gatchalian to still issue warning vs. prosecution over wacky photos despite apology
Senate President Sherwin Gatchalian on Friday accepted the apology of House lead prosecutor Representative Gerville Luistro of Batangas for the wacky photos taken by the prosecution panel inside the session hall, but maintained that a warning will still be issued against them.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.