Veldo Launches Mac App That Combines App Store Rank, Apple Ads Spend and Revenue Data for iOS Developers
Sep 20, 2026
Utrecht, Netherlands, September 20, 2026 /MarketersMEDIA/ -- Veldo, a native macOS application for independent iOS developers, is now publicly available. The software consolidates organic App Store keyword rankings, Apple Search Ads expenditure, and RevenueCat subscription revenue into a single interface, then provides recommendations for each tracked keyword.
The application addresses a workflow challenge faced by developers who manage paid search campaigns: determining which keywords justify advertising spend when data is scattered across App Store Connect, Apple Ads dashboards, and revenue analytics platforms. Veldo presents rank position, advertising cost, and attributed revenue on the same row, then assigns one of four verdicts to each keyword – double down, bid opportunity, cannibalizing, or money pit – with supporting data visible beneath each recommendation.
"Rank without spend is a vanity chart. Spend without revenue is a money pit. I built Veldo because I was tired of hopping between App Store Connect, Apple Ads, and RevenueCat to answer one question: which keywords actually deserve the budget," said Willem van Zoeren, founder of Veldo.
The software operates as a local-first application, storing acquisition data on the user's Mac rather than transmitting it to a remote server. Veldo supports unlimited applications and keywords across more than 60 App Store storefronts. RevenueCat integration is optional; developers can use the application with App Store Connect and Apple Ads data alone.
The verdict system flags four scenarios. "Double down" identifies keywords with positive return on ad spend and improving organic rank. "Bid opportunity" highlights terms with strong search demand but weak organic visibility and no active exact-match campaign. "Cannibalizing" marks keywords where the developer already ranks highly organically, suggesting paid ads may be purchasing installs that would have occurred without advertising. "Money pit" designates keywords that consume budget without generating attributed revenue.
Veldo also includes tools for editing App Store metadata, checking character limits and keyword coverage, and publishing changes directly to App Store Connect. The application is available as a standard Mac app, menu bar utility, and command-line interface. A Model Context Protocol server allows integration with development tools.
About Veldo
Veldo is a macOS application that combines App Store keyword rankings, Apple Search Ads spend, and RevenueCat revenue data for iOS developers. The software provides keyword-level recommendations to guide advertising budget decisions. More details and guides are available at veldo.app/guides.
Contact Info:
Name: Robin Staudinger
Email: Send Email
Organization: PressDrop
Website: https://pressdrop.io/?utm_source=media
Release ID: 89203831
If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release, or if there is a need for a press release takedown, we urge you to notify us without delay at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond within 8 hours – ensuring swift resolution of identified issues or offering guidance on removal procedures. Delivering accurate and reliable information is fundamental to our mission.
More News
Carly Rae Jepsen drops new album 'Day and Night'
Carly Rae Jepsen dropped "Day and Night," a the double album is composed of two discs "Day" and "Night" with 12 songs each.
SB19's Stell ventures into gym business
Stell of SB19 is one of the four co-founders of Driven, a new gym that just opened on E. Rodriguez Sr. Avenue, Quezon City on Sunday.
From Beda to UP: James Payosing brings premium spark to UAAP
James Payosing, an NCAA champion and a Finals MVP with the San Beda Red Lions, brings the same winning mentality to the UP Fighting Maroons
PNP backs task force, vows thorough probe into Palawan ferry blaze
MANILA, Philippines—With the death toll at 77 and eight other passengers still unaccounted for, the Philippine National Police (PNP) has backed a proposed inter-agency task force to investigate the circumstances behind the tragic MV June Aster ferry fire. The MV June Aster, operated by Atienza Interisland Ferries, was en route to Palawan from Manila when
/file/publisher-c1a3f893382d2b2f8a9aa22a654d9c97/2026/09/f11e7960629ab97caf894a805e8faba4.jpg)
SNAPSHOT | PKR Youth slams Kedah Umno's 'dissolve Parliament' dare
What’s going on in the news today, with updates at 11am, 2pm, and 6pm.
![[Inside the Newsroom] The tip that led us inside a non-consensual porn forum](https://www.rappler.com/tachyon/2026/09/NSFWPH-2.jpg)
[Inside the Newsroom] The tip that led us inside a non-consensual porn forum
Since the investigation on NSFWPH came out, more people have started sending us their own cases
Akbayan welcomes SC decision on anti-political dynasty law
Akbayan Party-list Rep. Chel Diokno on Sunday welcomed the Supreme Court"s (SC) directive for Congress to enact an anti-political dynasty law.
Man shot dead in Bukidnon
VALENCIA CITY, Bukidnon — A 33-year-old man was shot dead while walking along a road at Purok 4, Sitio Pantaron, Barangay Banlag here on Saturday evening. Initial investigation showed that the incident occurred at approximately 7:00 p.m. when the victim was using his cellphone while walking home. An unidentified suspect approached and shot him three
NIA assures sufficient water supply as strong El Niño draws near
The National Irrigation Authority (NIA) said on Sunday that adequate irrigation water is available as a strong El Niño approaches, adding that it will maintain a double dry cropping calendar to maximize the dry season.
Kendra Kramer becomes Most Outstanding Swimmer at DLSZ Invitational Swim Meet
Kendra Kramer has achieved one of her goals in a swimming competition: taking home the Most Outstanding Swimmer award.
Chel Diokno: Prosecution to respect court's voting threshold decision
The prosecution team will respect whatever decision the Senate impeachment court makes on the voting threshold needed to either convict or acquit Vice President Sara Duterte in her impeachment trial, Akbayan Party-list Representative Chel Diokno said on Sunday.
Fair Sunday weather in most parts of PH; ‘habagat’ to affect S. Luzon
MANILA, Philippines — The southwest monsoon or “habagat” will prevail over the western section of Luzon while the rest of the country is expected to have fair weather with chances of rain on Sunday, according to the state weather bureau. In the 5 a.m. weather forecast of the Philippine Atmospheric, Geophysical, and Astronomical Services Administration
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.