Truthset Launches Data Partner Badges Program, Scoring the High-Quality Data

Are you marketers, agencies, publishers, platforms, or data providers? For more attention, you can find Truthset’s Data Partner Badges as a signal of trust and data quality.

 San Francisco, CA (Merxwire) – Truthset recently announced the launch of the “Data Partner Badges Program,” which aims to provide marketers with a clear and transparent way, see which data providers believe that data quality matters, and are eager to be scored by Truthset. Truthset makes demographic targeting work by scoring consumer data. The proprietary Truthscore(TM) process can help customers identify the highest-scoring data and use it to improve the accuracy of campaign audiences, eliminate waste & improve marketing performance.

Truthset Data Partner Badges enable data buyers to quickly find the highest quality data and trust that they can reach their goals with the right information. Truthset Badges also certifies that the provider meets the quarterly scoring standards to ensure that the scores are always up to date. Marketers, agencies, and publishers can analyze the accuracy of different 3rd party segments to determine the most accurate providers and then improve campaign performance by filtering out IDs that do not qualify for the target audience prior to delivering an ad. In addition, Truthset also allows data buyers to measure the overall target percentage of the campaign based on the desired audience.

“Data quality is very important to Hershey,” said Amy Good, Director, Integrated Media at The Hershey’s Company. “We value the Truthset approach to transparency, accountability and quality when selecting our addressable media investments and measuring their performance.”

During Q4 2020, Acxiom, Throtle, Bridge, OneMata, V12, LB Digital, Ameribase, MediaSource, Webbula, Speedeon, Alliant, and Infutor participated in having their data scored for accuracy in a number of key attributes, including age, gender, age and gender, household income, presence of children, marital status, home ownership, being a renter, and others. Truthset’s Data Partner Badges program allows data providers to stand out from the crowd as a source of data that is committed to continuous data accuracy improvements, allowing them to win more business via trust and transparency.

“In a competitive data market, having an independent arbiter of accuracy is critical to ensuring transparency and building trust between buyers and sellers,” said Kevin Dean, COO of Infutor. “Truthset’s Data Partner Badges program allows us to easily demonstrate that the data quality we are known for has been corroborated by a third-party.”

“Data accuracy isn’t just about getting scored and walking away with new insights, but also about transparency and being able to easily find the needles in the many, many haystacks out there,” said Scott McKinley, CEO/Founder of Truthset. “For the advertising industry, Truthset is akin to a powerful magnet applied to finding needles in haystacks, and in our case, we are finding the most accurate data. Our badge program takes it a step further by rewarding those who have stepped up to be scored.”

More information please visit: https://www.truthset.io/for-data-providers

SOURCE truthset

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