Should Companies Invest in Social Media? Award-winning Media Consultant Alaattin Cagil

The Golden Palm award-winning social media specialist and writer Alaattin Çağıl explain what should companies do before they make an investment for digital media.

(PRUnderground) April 13th, 2021

The Golden Palm award-winning social media specialist and writer Alaattin Çağıl explain what should companies do before they make an investment for digital media.

What is the necessary information that companies should know before making an investment for digital media?

Nowadays, regardless of sector companies make investments in different kind of areas because of competition. Lots of options became available for customers in the 21st century. Therefore, customer mass is changing constantly. If we need to give an example, we can mention mobile phone users. A customer can change his or her mobile phone suddenly even the user preferred the same brand for a long time. Because new mobile phones that produced by other brands might be more attractive due to developing technology. The same case occurs in digital sector which affects investments in that area. Companies should make important investments for reaching more potential customers and increasing recognizability on digital media. However, most of the companies know that the cost of digital media investments is so high. For this reason, they should learn and be aware of some subject before they do something about investment. The message that will reach to the customer should be suitable.

The Golden Palm award-winning social media specialist Alaattin Cagil continue his speech with those words:

‘‘Check other options.’’

Alright, if we analyse those subject deeper or clarify the subjects one by one what can we say?
A message must be suitable for the environment. I would like to tell one of the basis about the suitability of the message by using an example of the World famous Volvo Company. The reason why the Volvo Company became successful is the company used Google Cardboard which is a latest technology product, and they reached the main target by using it. The company introduced the test driving of XC90 by using Google Cardboard, and they could reach a higher number of people because they bring it to people’ home due to VR technology. The aim of the company was providing a common experience to all customers, and they used Google Cardboard for that reason. Furthermore, the company provides a wonderful 3D experience to customers, and they reached their goal. Now, let’s talk about expectation which is also an important subject. We should keep the expectations low. Google Cardboard is a virtual reality application is one of the investments which is used by great companies, and it is a good example of keeping the expectations low. However, different typed of mobile devices can benefit from the same VR application due to developing technology. The great companies may not handle with expectations of high expectations of customers. We shouldn’t forget that those technological products created for customers, not for brands. Also, technology may not be enough single-handedly. Companies might not reach their goals by using Google Cardboard every time. Companies should use some methods to direct customers to the target area when they use digital marketing. Also, think about the probability of experiences that customers had before. They might encounter some problems about Google Cardboard which is used as digital investment by so many companies. For example, an image or video isn’t displaying at the same time if the user turns his or her head. There is a time difference with milliseconds, and it may cause nausea and headache for some customers. To touch on the concept of investment, companies should consider that using Google Cardboard can be expensive when they make an investment. The viewers that provided by Google are not very expensive, but the cost of display generating can’t be underestimated. If the final product isn’t quality, the investment will be wasted. Don’t forget that even Google is one of the leading brands, there are a lot of different brands and products for the same investment. Therefore, check other variations every time. 

Social media specialist, media consultant and author Alaattin Çağıl’s awards:
2016 Turkey Youth Awards – Best Social Media Phenomenon Award
2017 Phoenix Awards – Jury Prize Best Social Media Specialist
2018 Turkey Youth Awards – Best Social Media Specialist Award
2018 Golden Palm Awards – Best Media Specialist Award

About Alaattin Cagil

Golden Palm Awarded Social Media Specialist

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