New Luxe Digital Study Finds Gucci Remains Most Popular Luxury Brand Online in 2022
Jul 19, 2022
Gucci Remains #1 Most Popular Luxury Brand Online in 2022, New Study by Luxe Digital Finds
Gucci claims 15.7% of total search interest online, followed by Dior, Chanel, Louis Vuitton, and Herm\u00e8s. Burberry, Valentino and Balenciaga decline in 2022.
Gucci remains the most popular luxury brand online in 2022, with 15.7% of the total search interest for luxury goods, according to a new study by Luxe Digital.
Dior and Chanel follow close behind, with 11.8% and 10.8% of the online search interest, respectively. Hermès, Valentino, and Balenciaga see their online popularity declining compared to last year.
This is the fifth year in a row that Luxe Digital, a magazine that covers the luxury industry's digital transformation, releases its ranking of the most popular luxury brands online. By analyzing over 3,000 data points from Google, website traffic, and social media reach, Luxe Digital publishes an annual report on the popularity of the most sought-after luxury brands. This report has proven to be a reliable indicator of future sales.
Of particular interest this year is the strong growth seen for Estée Lauder, gaining six points, while Burberry is losing two points, thus dropping from the top 15 list.
In 2022, most luxury brands dipped their toes in the metaverse and Web3. Gucci opened its own town on Roblox, Louis Vuitton offers NFTs to winners of its mobile game, and Prada gives out NFTs alongside physical purchases of monthly capsule collection drops. With crypto prices sharply down, it will be interesting to see how luxury brands adapt their digital strategy in the coming months.
Global luxury brands continue to experiment with ways to engage affluent consumers online—especially younger generations of luxury shoppers. Digital retail is on track to become the biggest sales channel by 2025, driving 30% of all personal luxury goods.
See the complete ranking: https://luxe.digital/business/digital-luxury-ranking/most-popular-luxury-brands/
Ranking methodology: Luxe Digital's luxury ranking aims to provide an insightful analysis of the most popular luxury brands online. The ranking starts with over 3,000 data points from Google Trends, SimilarWeb, RivalIQ, Deloitte, and Forbes to measure the search interest and social media reach of the best luxury brands online. Each brand receives a score based on its online popularity and is then ranked.
About Luxe Digital: Luxe Digital is a publication of reference for business leaders and affluent consumers. The magazine reports on the digital transformation of the luxury industry with smart and sophisticated stories. Luxe Digital's goal is to inspire and empower its readers with clarity and depth of understanding.
Contact:
Florine Eppe Beauloye, Editor in Chief
Press Release Service by Newswire.com
Original Source: New Luxe Digital Study Finds Gucci Remains Most Popular Luxury Brand Online in 2022
More News
House prosecution to submit evidence vs. Sara Duterte this week
The House prosecution panel will submit its formal offer of evidence in the impeachment trial of Vice President Sara Duterte before Friday"s deadline, with prosecutors maintaining that financial records contradict her public image of living a simple life.
/file/attachments/888/b59c7932b82c4ff4c06ba134617f2e87_171308.jpg)
Don't play victim, PAS to blame for PN deregistration - Bersatu
Azmin tells PAS and its allies to take responsibility, quit trying to gain sympathy.
DA proposes P62-B plan to address dry spell impact
MANILA, Philippines — The Department of Agriculture (DA) is proposing a P61.99-billion action plan to minimize the impact of El Niño on the country’s farm production to safeguard the livelihoods of farmers and fishers. The DA said the proposed spending includes P6.2 billion in fuel and fertilizer subsidies under the Unified Package for Livelihoods, Industry,
Marcoleta suspended due to plunder case
MANILA, Philippines — The Sandiganbayan’s Third Division on Monday suspended Sen. Rodante Marcoleta due to his plunder case. Marcoleta was charged with plunder for accepting a P75-million donation while sitting as a party-list congressman, which he admitted in a television interview in November last year. In a statement, the Third Division said “Senator Rodante D.
There is no wrong fig—there is only the life we are growing into
Life is not supposed to feel like proof that we made the right decision
JV Ejercito: Funding for flagship projects under 2027 budget should be untouched
Senate finance panel chairman JV Ejercito on Tuesday said funding for infrastructure flagship projects of the Marcos administration under the 2027 national budget should not be reduced so the Philippines can keep up with its neighboring countries.
Dole suspends operations of 6 vessels of MV June Aster firm
MANILA, Philippines — The Department of Labor and Employment (Dole) has indefinitely suspended the operations of six vessels of Atienza Interisland Ferries after the Sept. 9 fire that gutted one of its passenger-cargo vessels, the MV June Aster, off the coast of Coron, Palawan. Based on the documents shared to media, the work stoppage order
Supangan takes over as new PCG commandant
MANILA, Philippines — Vice Adm. Rommel Supangan is the new commandant of the Philippine Coast Guard (PCG), replacing Adm. Ronnie Gil Gavan, Palace press officer Claire Castro announced on Monday. President Marcos led Supangan and Gavan’s Change of Command and Retirement Ceremony at the Coast Guard Fleet, Port Area, City of Manila. Supangan, a graduate
/file/attachments/orphans/test1_716667.png)
Rafizi demands PM come clean on Zetrix AI losses, immigration system's future
Bersama co-leader says no MP or party has focused on public interest implications.
/file/attachments/orphans/parlimen1sadfds_608616.png)
KWAP's eFishery investment: Anwar admits failure stemmed from following int'l trends
PARLIAMENT | PM assures govt will tighten investment rules and scrutiny.
Marcos vows better benefits, opportunities for nurses
MANILA, Philippines — President Marcos paid tribute to nurses on Monday, thanking them for their service to the country as he also vowed to improve their welfare by providing them with government support, benefits and more opportunities. He made the commitment during the 2026 national annual convention of the Philippine Nurses Association Inc., which coincided
Midcentury Manila’s Ken Mishuku in the hot seat
Midcentury Manila’s Ken Mishuku on what’s worth hunting down and what seat he believes everyone should kick back in
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.