New Book Explains The “Secret Formula” for Profitable Innovation
Mar 13, 2020
Silicon Valley Innovation experts announce their new book THE INNOVATOR’S SECRET FORMULA” for creating highly profitable breakthrough products with lower risk and higher market share.
Lake Forest, United States - March 13, 2020 /NewsNetwork/ —
Silicon Valley Innovation experts announce their new book THE INNOVATOR’S SECRET FORMULA” for creating highly profitable breakthrough products with lower risk and higher market share.
(PALO ALTO, CA) Three innovation experts announce the release of their breakthrough book “The Innovator’s Secret Formula” that introduces a new way to create highly profitable, market-leading products.
As the pace of global innovation increases, more game-changing products are being produced faster than ever before. Unfortunately, most of these new products will fail because not enough people want to buy them.
What if there was a Secret Formula that could predict if a new product will be successful? What if there was a new way to look not just at new product development, but at the entire strategy of product innovation?
Welcome to “The Innovator’s Secret Formula,” a new book that introduces the Quantitative Product-Market Fit (QPMF) Innovation Framework, a breakthrough method for designing highly profitable, market-leading products that have high Product-Market Fit (PMF). Product-Market Fit is so critical for success that Silicon Valley investors call it “the only thing that matters.”
All of a product’s competitive advantage comes from having better Product-Market Fit. It determines profitability, market share, customer loyalty, cost of customer acquisition, and lifetime value of a customer. But until now, no one has clearly defined what Product-Market Fit actually is, how to achieve it, how to measure it, or how to use it for strategic advantage.
Drawing on decades of experience working with innovative venture-backed start-ups in Silicon Valley and across the country, the authors finally share their Secret QPMF Formula for creating profitable, award-winning breakthrough products.
The QPMF Innovation Framework allows companies to evaluate the market attractiveness of numerous potential product designs compared to their competition, and to know which set of product features will be the most profitable before risking a substantial financial investment.
“The leading cause of new product failure,” notes author Chris Sorensen, “is the inability to achieve high Product-Market Fit before running out of time or money, or before the window of competitive opportunity closes. The QPMF Innovation Framework gives innovators a significant advantage in achieving market-leading Product-Market Fit.”
The book is a must-read for product developers, product managers, brand managers and innovators of all types seeking to design new products that customers will love, and disruptors who seek to become the new market leaders.
About the Authors
Chris Sorensen has over twenty-five years’ experience on the “front lines” of technology innovation. He is an award-winning start-up executive and strategist with a broad range of hands-on operating experience as CEO, COO, Co-founder, and Board Member, for numerous start-ups in diverse areas including software, payments, mobile remittances, consumer e-commerce, multi-media, and education.
Matt Brocchini is an experienced product leader. As a CPO, VP, or Director of Product, Matt has built six start-ups and mentored dozens more. He also co-Founded Tinkering Labs which helps kids gain the knowledge, skills, and grit that they will need to become the next generation of global innovators.
Neil Kane is the Director of the Michigan State University Entrepreneurship Program and a leading authority on technology commercialization, entrepreneurship, and innovation. He was the co-Executive Director of the Entrepreneurship Center at Argonne National Laboratory and was the inaugural Entrepreneur in Residence at the University of Illinois. He founded several start-ups in diverse areas including software, nanotechnology, food, and toys.
The Innovator’s Secret Formula is now available at Amazon.com.
For a limited time, the Kindle version can be downloaded by reviewers for free.
More information and book excerpts are available at www.InnovatorsSecretFormula.com
Contact Info:
Name: Chris Sorensen
Email: Send Email
Organization: Lake Forest Venture Management
Address: 664 Northmoor, Lake Forest, IL 60045, United States
Source: NewsNetwork
Release ID: 88949586
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