Mar 4, 2019
Global Mobile Value Added Services Market is anticipated to exhibit an 18.5% CAGR from 2018 to 2023 (forecast period), states Market Research Future (MRFR) in its latest report. It is predicted to touch a size of USD 1,047.6. million by the end of the forecast period.

Pune, India - March 4, 2019 /MarketersMedia/ —
Mobile Value-Added Services Market Synopsis:
The detailed report published by Market Research Future (MRFR) projects that the global mobile value-added services market is marked to exhibit remarkable expansion at a CAGR of 18.5% during the forecast period of 2018-2023 and reach the valuation of USD 1,047.6 Mn by the end of the review period from USD 393.3 Mn in the year 2017.
Increasing availability of internet and affordable smartphones, rise in popularity of value-added services among the young crowd, and availability of various value-added services in customizable format are mainly propelling the growth of the global mobile value-added services market. However, lack of telecommunication infrastructure in remote locations of underdeveloped regions is restraining the growth of the Global Mobile Value-Added Services Market during the forecast period.
Mobile Value-Added Services Market Key Players:
The prime players profiled by Market research Future (MRFR) that are operating in the global mobile value-added services are Apple Inc. (the U.S.), One97 Communications Limited (India), Kongzhong Corporation (China), Mahindra ComViva (India), InMobi Pte Ltd. (Singapore), AT&T Inc. (the U.S.), OnMobile Global Limited (India), Google (the U.S.), and Vodafone Group PLC (the U.K.).
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Mobile Value-Added Services Market Segmental Analysis:
The global mobile value-added services market has been segmented on the basis of solution, product and vertical. Based on solution, the global mobile value-added services market has been segmented into short message service (SMS), multimedia messaging service (MMS), and others. The others segment has been sub-segmented into SMS-to-MMS, IVR-to-SMS, SMS-to-IVR, SMS-to-Email, and others. The SMS segment currently commands the dominant share of the global mobile value-added services market owing to the availability of these services at affordable prices. Whereas, the others segment is projecting fastest growth at a CAGR of 20.6% during the assessment period and is anticipated to reach the market valuation of USD 261.83 Mn by the end of the review period.
Based on product, the global mobile value-added services market has been segmented into mobile wallet, mobile commerce, mobile music and games, mobile advertising, email & IM, and others. The mobile wallet segment is exhibiting remarkable growth at a CAGR of 21.1% during the forecast period and is likely to reach the market valuation of USD 316.75 Mn by the end of the year 2023 from USD 121.16 million in the year 2018. Based on vertical, the global mobile value-added services market has been segmented into banking and finance, media and entertainment, government, IT and telecommunications, retail, healthcare, and others. The banking and finance segment commanded for the major market share in the year 2018 and is expected to retain its dominance over the forecast period with a CAGR of 21.3 percent.
Mobile Value-Added Services Market Regional Analysis:
The global mobile value-added services market has been segmented into four major regions such as North America, Asia Pacific (APAC), Europe, and the rest of the world. The North America region commands the major share of 43% in the global mobile value-added services market owing to the increased use of smartphones among the adults as well as millennials, availability of optimum data connectivity, high demand for value-added services by mobile phone users, easy adoption of advanced technology, and increased utilization of smart devices as a result of increased disposable income of the population in this region.
The mobile value-added services market in the Asia Pacific region is marked to expand at a remarkable CAGR of 23.91% and reach the market valuation of USD 271.69 Mn by the end of the review period. Increasing penetration of smartphones in the remote areas due to the availability of affordable devices, improvement in network connectivity and high demand for value-added services by the population of the global mobile value-added services market are majorly fueling the growth of the global mobile value-added services market.
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Intended Audience:
Manufacturers
Distributors
Research firms
Software Developers
Vendors
Semiconductor Manufacturers
End-user sectors
Technology Investors
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Website: https://www.marketresearchfuture.com/reports/mobile-value-added-services-market-2969
Source: MarketersMedia
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