MainConcept Brings Fast, Efficient AV1 Encoding to More Video Platforms

Jun 10, 2020

Enabling the open source SVT-AV1 within the MainConcept SDK allows OTT access to more web browsers and mobile devices than ever



SAN DIEGO - June 10, 2020 - (Newswire.com)

MainConcept, a leading provider of codec and streaming technology to the professional and broadcast industries, today announced it has worked with Intel Corporation to integrate Scalable Video Technology for AV1 (SVT-AV1) encoder into the MainConcept codec portfolio. This move will allow content producers to better leverage the increased compression capacity of AV1 and bring high-performance, scalable and efficient encoding for video-on-demand (VOD) streaming to the ever-growing video delivery marketplace.

As AV1 continues to gain traction across web browsers and mobile operating systems, and with extended hardware support for decode coming later this year, it has become increasingly clear that AV1 has solid momentum as a codec of choice for video distribution. With the promise of better quality and lower bitrate as compared to other codecs, AV1 allows users to distribute more content, providing a great experience to an expanded group of mobile consumers.

SVT was designed to run efficiently on multi-core CPUs like Intel Xeon Scalable processors and Intel Xeon D processors from edge to cloud. The encoder core is split into independently operating threads, each thread processing a different segment of the input picture, running in parallel on different processor cores, without introducing any loss in fidelity. AV1’s efficiency in such an environment is ideal for MainConcept’s innovative codec portfolio of highly optimized SDKs.

Bringing the SVT-AV1 encoder into the extensive MainConcept codec portfolio enables customers to seamlessly combine AV1 encoding with MainConcept’s proven MPEG-DASH multiplexing and formatting technology, thereby enhancing their VOD streaming offerings. SVT-AV1 will be extended by MainConcept to use the common API familiar to all MainConcept users and adds additional features to the core codec, including scaling and color space or color gamut conversion.

“In just a short time, AV1 has proven its staying power. By collaborating with Intel on SVT technology, MainConcept brings further improvements to the version of AV1 being used by some of the world’s most popular content streaming platforms”, said JP Jones, General Manager, MainConcept. "Further, this immediately extends the reach of the AV1 codec to those companies already working with us, as well as offering a new option to those needing additional support with their implementations.”

“We are pleased to continue our more than 10 years of collaboration with MainConcept across a variety of video production technologies. Our engineers work with MainConcept to help develop video compression technology ideally suited for today’s market,” said Lynn Comp, Vice President, Data Platforms Group, and General Manager, Visual Infrastructure Division, Intel Corporation. “Integrating the open source SVT-AV1 into MainConcept’s SDK makes it easier for developers and platform providers to take advantage of cloud and edge technologies and leverage the compression efficiency of advanced codecs.”

The announcement builds upon prior collaborations on H.264/AVC and H.265/HEVC encoding using Intel Quick Sync Video, as well as the full optimization of MainConcept codecs to run on Intel Xeon processors.

The MainConcept AV1 SDK is now available. To learn more, email [email protected] or visit www.mainconcept.com/av1. To learn more about SVT-AV1 visit www.01.org/svt.​

Intel, the Intel logo, and Xeon are trademarks of Intel Corporation or its subsidiaries.

Press Contact: Geoff Gordon | [email protected] | +49 241 401080




Press Release Service by Newswire.com

Original Source: MainConcept Brings Fast, Efficient AV1 Encoding to More Video Platforms

More News

South Korea plans to bar foreign students without Korean test scores from part-time jobs in 2028
Oct 9, 2026
South Korea plans to bar foreign students without Korean test scores from part-time jobs in 2028

South Korea plans to bar international students who lack a required Korean-language score from taking part-time jobs starting in 2028, after a one-year grace period, under a student visa overhaul its Justice Ministry announced this week.

Above the rest? How football rivalry turned into a boycott campaign of Indonesian brands
Oct 9, 2026
Above the rest? How football rivalry turned into a boycott campaign of Indonesian brands

Indonesian brand Kahf courts backlash following 'different level' post deemed insulting.

With analyst being prosecution’s last witness, what’s next?
Oct 9, 2026
With analyst being prosecution’s last witness, what’s next?

MANILA, Philippines — During Vice President Sara Duterte’s impeachment trial on Friday, the prosecution panel manifested through public prosecutor and Akbayan party-list Rep. Chel Diokno that the financial analyst they presented would be their last witness for Article II. With Bukidnon Rep. Jonathan Keith Flores announcing that the prosecution has dropped Article III—which means that

PCSO lotto results Oct. 9: No winner for ₱377.06M jackpot
Oct 9, 2026
PCSO lotto results Oct. 9: No winner for ₱377.06M jackpot

MANILA, Philippines—No bettor won the ₱377.06 million Ultra Lotto 6/58 jackpot or the ₱101.03 million Mega Lotto 6/45 jackpot in the Philippine Charity Sweepstakes Office (PCSO) draws Friday, Oct. 9, 2026. The Ultra Lotto 6/58 draw produced the winning combination 29-38-33-14-02-30, with a jackpot prize of ₱377.06 million. No ticket matched all six numbers. The

Highlights:  Day 37 of Sara Duterte impeachment trial | Oct. 9, 2026
Oct 9, 2026
Highlights: Day 37 of Sara Duterte impeachment trial | Oct. 9, 2026

MANILA, Philippines – Day 37 of Vice President Sara Duterte’s impeachment trial on Friday centered on the testimony of financial forensic analyst lawyer Alexander Cabrera, whom the prosecution presented as its final witness for Article II. Cabrera’s report alleged that Duterte had a total unexplained wealth of P817.87 million from 2022 to 2025, as summarized

In reviewing evidence, Rodrigo Duterte's defense disputes prosecution's spreadsheet with AI summaries
Oct 9, 2026
In reviewing evidence, Rodrigo Duterte's defense disputes prosecution's spreadsheet with AI summaries

Former President Rodrigo Duterte"s defense argued that prosecutors cannot rely on a spreadsheet containing AI-generated summaries to facilitate the review of the voluminous evidence in his case before the International Criminal Court (ICC).

NBI files graft complaint vs CHR chair, 3 others
Oct 9, 2026
NBI files graft complaint vs CHR chair, 3 others

MANILA, Philippines — The National Bureau of Investigation (NBI) on Friday filed a complaint before the Office of the Ombudsman against Commission on Human Rights (CHR) chair Richard Palpal-latoc and three others for allegedly claiming travel allowances for a trip that was already funded by a donor. The other subjects of the complaint were CHR

Receding insurgency due to ongoing gov’t dev’t programs – NTF-Elcac
Oct 9, 2026
Receding insurgency due to ongoing gov’t dev’t programs – NTF-Elcac

MANILA, Philippines – Ongoing development programs by the government in communities formerly affected by armed conflict are among the reasons why the insurgents are steadily losing influence in the countryside. This was emphasized by the National Task Force to End Local Communist Armed Conflict (NTF-Elcac) in a news release Friday, and reported that around 28,415

PCG: Dark water in Occ. Mindoro’s Mamburao coast not from oil spill
Oct 9, 2026
PCG: Dark water in Occ. Mindoro’s Mamburao coast not from oil spill

CALAPAN CITY, Oriental Mindoro — The Philippine Coast Guard (PCG) has ruled out an oil spill as the cause of discolored water and foul odor reported along portions of the coastline in Barangay Talabaan, Mamburao, Occidental Mindoro. PCG Station Occidental Mindoro conducted an on-site inspection following public reports of dark-colored water and stinking smell in

Laguna Water marks 17th year with El Niño awareness program
Oct 9, 2026
Laguna Water marks 17th year with El Niño awareness program

MANILA, Philippines — In celebration of its 17th anniversary, Manila Water Non-East Zone operating unit Laguna Water launched an expanded implementation of its Daloy ng Saya program months ahead of its traditional year-end schedule, enabling the company to reach more learners through a strategic partnership with the Sangguniang Panlalawigan ng Laguna. Daloy ng Saya has served

Landslide kills grandmother, 2 grandchildren in Cebu City
Oct 9, 2026
Landslide kills grandmother, 2 grandchildren in Cebu City

CEBU CITY, Philippines — A 60-year-old woman and her two grandchildren, aged 5 and 6, were killed when a landslide buried their house in Barangay Pulangbato here on Friday, Oct. 9. The landslide struck shortly after noon as the family ate lunch in Sitio Kandarong Riverside. Rescuers recovered the bodies of Judith and her grandchildren,

Hunt on for 3 who swindled P100k in jewelry from Surigao del Sur retiree
Oct 9, 2026
Hunt on for 3 who swindled P100k in jewelry from Surigao del Sur retiree

SAN FRANCISCO, Agusan del Sur — Police launched a manhunt for three individuals who duped a 72-year-old retired government employee to hand in jewelry and other valuables worth about P100,000 in a “budol-budol” (swindling) scheme. This crime happened at a local shopping center in Tandag City, Surigao del Sur on Tuesday, Oct. 6. Col. Jeffrey

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.

Voice of KL

We may be unheard, but things are different now. Voice of KL represents the voice of Malaysians who want you to discover the beautiful and developed city of Malaysia.