Global Probiotic Market Share, Sales, Top Key Players, Gross Margin, Consumption and Rapid Growth and Fast Forward Research

Probiotic Market Global Research Report by Bacterial Type (Lactobacillus, Streptococcus, Bifidobacteria and others), Application (Food and Beverages, Dietary Supplements and Animal Feed) and by End Use (Human Probiotics and Feed Probiotics) - Forecast to 2027

pune, India - March 6, 2019 /MarketersMedia/ —

Market Scenario:
Market Overview As per the assertions made by Market Research Future (MRFR), the global probiotics market is set to surge at a healthy growth rate over the forecast period (2016-2027), backed by several positive factors such as increasing health awareness around the world.

Market Drivers and Top Barriers

The use of antibiotics per capita is surging on the backdrop of the expanding healthcare expenditure as well as out of pocket pharmaceutical spending. Also, low- and middle-income nations are expanding in terms of per capita disposable income, thereby bolstering the rate of antibiotic consumption in these regions. Moreover, favourable policies highlighting the appeal of antibiotics in such countries are amplifying the consumption of antibiotics.

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Moreover, in the past couple of years, negative impact of excess antibiotic consumption has been reported, entailing the growing need for friendly bacteria in the body. However, some of these bacteria have antibiotic resistant characteristics, making them immune to consumed antibiotics. Thus, it is essential to replenish these types of bacteria in the body, thereby nucleating the targeted bacterial strain consumption.

Apart from this, a major portion of this population depend heavily on antibiotics but are now becoming aware of the importance of probiotic supplements, leading to more consumption of the product across the globe. Also, the rate of consumption of antibiotics has increased significantly in BRICS countries over the past decade; with few antibiotics available over the counter in these economies. It goes without saying, numerous probiotic supplement manufacturers are also adopting a targeted approach in these nations, investing massively in marketing efforts. The combination of these factors is slated to be highly instrumental in the growing demand for probiotic supplements at a global level.

Major Key Players Review:
The prominent companies functioning in the Global Probiotic Market include Lifeway Foods, Danisco, Danone, Nestl , Yakult, Arla Foods, Chr. Hansen holding Mother Dairy Fruit & Vegetable Pvt, China-Biotics, Lallemand, Nebraska Cultures, BioGaia, among others.

Industry Update:
February 2019 Japan-based Yakult has begun its commercial campaign, with the launch of its zero-percent fat probiotic in Denmark. The launch of the probiotic product is part of a marketing strategy to attract new customers, in the wake of the brand expansion in Europe. With this striking move, the company is all set to expand its consumer base in more regions on a global level, meanwhile elevating its position in the probiotics market.

Market Segmentation:
The market for probiotics is segmented on the basis of source, form, application and end-user.

Source-wise, the market has been considered for bacteria and yeast.

Depending on the form, the market caters to dry, liquid and others. The dry segment is bound to be the most attractive segment during the review period on account of the availability of larger product variants along with the increasing product offerings in granule/powder format.

The applications of probiotics are in food & beverages, dietary supplements, animal feed and others.

The end-users in the probiotics market are human and animals.

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Regional Insight:
The regions among which the global probiotics market is spread across are Asia Pacific, Europe, North America and the rest of the world.

Growing number of consumers in the Asia Pacific region are becoming more aware of the health benefits of probiotics, owing to the widespread presence of the Japanese brand Yakult. Therefore, Japan as well as China are among the largest probiotic markets within the region, on the other hand, the New Zealand and Australia market is considered as the fastest-growing. Moreover, the Asia Pacific region is offering numerous growth opportunities for animal probiotic products, with various government bodies becoming increasingly concerned about the health as well as productivity of farm animals. Declining health of animals because of the use of AGPs is encouraging livestock owners to make use of probiotic-based feed. With the increasing application of probiotics in the region, the market is estimated to increase at a luminous pace in the region, well-supported by the rising consumer demand.

However, the market in North America and Europe will be leading the global market, in terms of value over the forecast period, as a result of the increasing product penetration coupled with the rising awareness about the health benefits of the product due to several attractive promotional activities in the region.

The Middle East and Africa are touted to be the latest potential markets, depicting exceptional growth when it comes to the consumption of probiotics. Lavish growth is projected for the regional market in the near future, resulting from the increasing demand for probiotic food, beverage and supplement products, in addition to the rising application within the animal feed sector.

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