Craft beer sales surge due to the growing popularity of seasonal holiday brews.

Craft beer sales are set to have a very strong final quarter due to the growing popularity of seasonal beer. BeerEnvy.com provides insight on the surge of sales while sharing some of this year's most popular holiday brews.

Las Vegas, United States - December 19, 2017 /PressCable/ —

Owner of BeerEnvy, one of the nation’s leading beer enthusiast websites, says “ For many folks in the U.S., the December holiday season is the most celebrated time of year. Homes are filled with family and friends coming together to spend time with each other and to enjoy good food and holiday drinks. For us beer enthusiast, the holiday season brings the gift of limited run, seasonal holiday brews!”

Nielsen Scantrack data shows that historically craft beer sales spike during the second half of the year, while other traditional beers experience quite the opposite. Typically July through Dec represent the slowest months for traditional beers.

Alison Thomas, BeerEnvy website co-owner, says “Craft beer sales have a surge during the holidays as beer lovers give craft beer as a gift or bring a nice craft bottle or six pack to holiday parties. As the demand grows, so does the number of available options.”

Alison also says, “There are more holiday beer choices available today than ever before. Seasonal beers will often incorporate holiday-specific flavors or be designed to be paired with particular seasonal foods.

While malty beer is still a top choice for many drinkers, other brewers are adding surprising flavors to their brews like ginger, cinnamon, honey, lemon, orange, chocolate, and vanilla. Aside from the usual ale, lager, and stout, other exciting types of beer are also available like blonde, cream, lime, pale, red, and wheat.”

“Choosing the right kind of holiday beer can be daunting especially to anyone who is not familiar with the different kinds of brews. Here are our five most-voted top picks for holiday beers this season:

1. Prairie Christmas Bomb

This thick, creamy, spiced stout promises a decadent journey to taste buds. This is a perfect beer choice after consuming a huge amount of ham and to survive sitting in a living room full of noisy relatives. With 13% percent ABV and with a blast of cinnamon, vanilla, ancho chilies, coffee, and cacao nibs, every drink of this beer reveals a new layer of complexity to the flavor.

2. Upslope Christmas Ale

This yeasty ale is infused with “holiday spices” which makes it the perfect compliment to any holiday home cooked meal. It has a distinct holiday aroma as well as ruby red color which will surely give a Christmas cheer to anyone drinking it. This smooth beer has an ABV of 8.2%.

3. Elysian Bifrost Winter Ale

This orange-hued pale ale has the sweet smell of caramel apples with a hint of little spice and orange zest. Its bold taste is balanced with the citrus taste. It finishes dry with a bit of fruit. This strong ale has 8.4% ABV.

4. Alpha Klaus

This American porter has a surprisingly huge flavor. It is brewed with Mexican sugar, English chocolate malt, and tons of American hops. This big, warming beer has an ABV of 8.3%. This beer is the top choice for outdoor holiday gatherings.

5. Utopias

This extremely barrel-aged beer is a rare one and is very much renowned to the craft beer community. For 2017, only 13,000 bottles of Utopias are to be sold all over the US and has a retail price of $200 each bottle. This 28.8% ABV beer has a similar taste to sherry and brandy.”

Beer Envy owners say “Selecting the right beer is only half of the battle. To get the most out of enjoying a seasonal beer, you have to make sure it taste it’s best – the way that the brewer intended for it to be.

This means using the proper glassware (pilsner, goblets, etc) and serving them at the right temperature. Contrary to what many believe seasonal craft beer should not be served ice cold. Room temperature will often give you the best result. Some of the higher end beers will often put the proper temperature on the label. When in doubt you can just search online for the right temperature.”

For more information on the selections of holiday beers and a national micro-brewery directory visit: http://www.beerenvy.com

Contact Info:
Name: Alison Thomas
Organization: BeYourAct LLC
Address: 4730 S Fort Apache Rd, Las Vegas, NV 89147, United States
Phone: +1-866-440-1252

For more information, please visit http://www.beerenvy.com

Source: PressCable

Release ID: 278897