Chief Marketing Officers Are Turning to Media Monitoring to Track Brand Mentions, Predict Trends and More
Nov 21, 2022
Chief Marketing Officers (CMOs) are tasked with the job of ensuring that every marketing base is covered and effective strategies are in place to build brand awareness, attract website visitors, improve search engine optimization (SEO) performance, generate leads and increase sales.
With an already full plate, keeping track of mentions, industry news and trending topics, although important, feels next to impossible.
But without this valuable information, CMOs are missing critical opportunities to stand out and make a name for themselves in their respective industries.
Newswire, an industry leader in press release distribution and media technology is giving small and midsize companies the information they need to succeed with its Media Monitoring software.
"Media Monitoring gives brands a leg up on their competition because they're able to track brand mentions, industry trends, news about and from their competition, and relevant keywords," said Charlie Terenzio, CMO and SVP of Media and Marketing Communication at Newswire. "This information is worth its weight in gold and helps brands capitalize on trending topics and handle any negative press that could quickly spiral out of control if not handled swiftly and properly."
Newswire partners with world-class data companies to provide its clients with access to millions of stories on the web, in print, and through broadcasts from hundreds of countries.
With its user-friendly filtering options, Newswire's customers keep their thumbs on the pulse of the information they want and need to know.
The benefits of leveraging Media Monitoring software include:
- Promotes relevancy - Staying ahead of the competition requires being in tune with the market. Track important news, measure author sentiment, and identify industry trends to create relevant and newsworthy content.
- Encourages engagement - While it's easier to respond to happy comments and press, properly dealing with negative feedback is even more valuable. Media monitoring alerts brands when their name is mentioned so the company can jump on it quickly.
- Builds relationships - Having a better understanding of the topics journalists from relevant media outlets cover empowers brands to craft relevant, targeted and timely media pitches.
"Manually searching for trends, topics, mentions and more is a tedious and time-consuming process," added Terenzio. "We've automated the process to give CMOs and their teams time back in their days to focus on other marketing initiatives that move the needle."
To learn more about Newswire's Media Monitoring software is helping CMOs like you monitor stories and track critical mentions, visit newswire.com.
About Newswire
Newswire is a media technology company that provides its clients the Media Advantage Platform consisting of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.
Through its disruptive Media Advantage Platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.
To learn more about Newswire and its Media Advantage Platform, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row.
For more information, visit http://www.newswire.com.
Contact Information:
Charlie Terenzio
Chief Marketing Officer
[email protected]
Press Release Service by Newswire.com
Original Source: Chief Marketing Officers Are Turning to Media Monitoring to Track Brand Mentions, Predict Trends and More
More News
Prosecution: We saw VP team’s ploy to delay trial
MANILA, Philippines — The House prosecution panel withdrew three articles of impeachment against Vice President Sara Duterte after determining that her defense team allegedly planned to stall or delay her trial, two prosecutors said on Wednesday. “We have seen through their strategy,” Manila Rep. Joel Chua told reporters. “They will just prolong the process because,
Sara Duterte sees 2027 budget being used to ‘reward’ her conviction
MANILA, Philippines — Vice President Sara Duterte raised on Wednesday the specter of the 2027 national budget being used to pressure senator-judges in her impeachment trial and reward lawmakers who voted to impeach her, warning that public funds could become instruments of “political survival of the corrupt.” She also challenged the House prosecution panel to
Pulse Asia: 51% want Sara Duterte to testify before impeach court
A slim majority of Filipinos think Vice President Sara Duterte should testify in person before the Senate impeachment court, according to the latest Pulse Asia survey. The September 2026 Ulat ng Bayan survey found that 51 percent of Filipino adults wanted Duterte to take the witness stand in her impeachment trial, while 34 percent said
DSWD to roll out filtration kits, assures public treated water is ‘safe’
MANILA, Philippines — The government on Wednesday assured the public that water processed using filtration technology is safe to drink as it prepares to roll out water treatment kits next week to help cushion the impact of a “very strong” El Niño. At a Palace briefing, Department of Social Welfare and Development (DSWD) Secretary Rex
SWS: Sept involuntary hunger surges to 22.6%
MANILA, Philippines — More Filipino families experienced involuntary hunger, rising to 22.6 percent in September from 20.3 percent in June, according to the latest Social Weather Stations (SWS) survey released on Wednesday. The September score reflects the sharp rise in living costs that hit households during the period, and was also 1.5 percentage points above
DENR ‘worried’ over El Niño threat to marine env’t
MANILA, Philippines —The Department of Environment and Natural Resources (DENR) is watching out for possible coral bleaching and other adverse impacts to the marine environment due to a “very strong” El Niño, whose effects are expected to be felt early next year. “On the sea surface, we are also worrying about how this extreme heat
DA chief urged to take leave amid rice import probe
MANILA, Philippines — The Federation of Free Farmers (FFF) on Wednesday urged Department of Agriculture (DA) Secretary Francisco Tiu Laurel Jr. to show “delicadeza” and take a leave of absence while an investigation into the alleged illegal importation of P395 million worth of rice is ongoing. The Bureau of Customs seized 312,000 bags of Vietnamese
/file/attachments/orphans/rayer1_549498.png)
Rayer invokes Anwar’s 'black eye' to press authorities for explanation on Noorizwan's death
DAP MP stresses that custodial violence cannot be allowed to persist under Madani govt.
Sandro Marcos leaves father’s party, joins Lakas
The congressman's office has kept the move low-key, providing no press release or photo handout of the oath taking
Group flags flood-prone relocation site in Pampanga
MANILA, Philippines — Human Rights Watch (HRW) on Tuesday flagged a relocation site in Pampanga province for being situated in a low-lying area prone to flooding, noting that the resettlement was conducted without adequate consultation with residents. “Philippine authorities disregarded the rights of residents who were removed from a small island in Pampanga province for
BARMM leaders firm up coalition to rule region
DAVAO CITY, Philippines — The incoming leadership of the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) has vowed to mobilize the support of “all political actors that have significant influence” in a bid to build a strong foundation for the regional government. On Wednesday, BARMM interim Chief Minister Abdulraof Macacua, who heads the Bangsamoro Federalist
Baguio sets P950M to fix city’s first shopping mall
BAGUIO CITY, Philippines — Heeding the wishes of President Marcos, the city government is set to spend close to a billion pesos for the makeover of Maharlika Livelihood Complex, the summer capital’s first shopping mall that was completed in 1980 at the direction of the President’s mother, then first lady Imelda Marcos. Mayor Benjamin Magalong
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.