Belgian B-Boys Lead the Way in the New Jack & Jones Campaign, “Class of Breaking Champs”
Sep 6, 2023
Fashion brand JACK & JONES' new marketing drive will see some of Europe’s most talented hip-hop artists battling it out on stage to promote the brands’ back-to-school clothing.
Belgium - September 6, 2023 —
JACK & JONES is launching a back-to-school campaign this fall that is part of a collaboration with the Lotto WDSF World Breaking Championship. From September 22 to 24, the best b-boys in the world will gather in Leuven for the ultimate battle. The faces of the brand new campaign "Class of Breaking Champs" are Cis, Source, and Lucky, all top guys from the Belgian b-boy scene!
Image courtesy of JACK & JONES
“We wanted to do something a little different for this year’s back-to-school season,” the brand said. “Working with the Lotto WDSF World Breaking Championship is helping us bring our brand to the attention of the young people who can benefit from our clothing the most. We can’t wait to see how events unfold in Leuven later in the month.”
The new collection drew inspiration from American high schools with typical varsity jackets, wide-fit jeans, and brightly colored puffer jackets. To shoot the campaign images, the brand went to Antwerp's Sint-Lievens College. Belgian breakdancers modeled for real yearbook-look photos in, among other things, comfortably fitting chinos and check-print shirts. T-shirts with eye-catching prints on the back, sweatshirts with JACK & JONES logo, and cool beanies complete the look for the new school year.
“JACK & JONES is on a mission to provide men with the most stylish wardrobe pieces possible,” executive Sara Pas said. “This collaboration with b-boys makes our lines feel more real and hip. Real models help us connect to our audience and create a sense of excitement.”
JACK & JONES is well-known in the UK and parts of Northern Europe for its elegant and rough-style menswear. While the brand has a passion for denim, it also offers knitwear, underwear, regular sweatshirts, and accessories. JJXX is the group’s brand for women.
The "Class of Breaking Champs" collection can be found in all JACK & JONES stores and online at jackjones.com starting August 31. For true style icons, there is also a special capsule collection with unique paisley print, available in selected stores only.
For more information on Jack & Jones, please use the following contact details:
Contact Info:
Name: Sara Pas
Email: Send Email
Organization: JACK & JONES
Address: Keizerstraat 9, Antwerpen 2000, Belgium
Phone: 00323 241 5521
Website: https://www.jackjones.com/nl-be
Release ID: 89106790
If there are any deficiencies, problems, or concerns regarding the information presented in this press release that require attention or if you need assistance with a press release takedown, we encourage you to notify us without delay at [email protected]. Our diligent team is committed to promptly addressing your concerns within 8 hours and taking necessary actions to rectify any identified issues or facilitate the removal process. Providing accurate and trustworthy information is of utmost importance.
More News
Alcantara says he gets 2% cut from Co’s alleged kickbacks as ‘lambing’
MANILA, Philippines — State witness and former Public Works and Highways-Bulacan District Engineer Henry Alcantara on Tuesday told the Sandiganbayan that he got a 2 percent cut as “lambing” (gentle request) from alleged kickbacks for former Ako Bicol Rep. Zaldy Co. Alcantara mentioned this in testimony before the anti-graft court’s Third Division during former House
Pagasa: Northern portions of PH to be most affected by Rosal
MANILA, Philippines — Northern parts of the country are expected to bear the brunt of Super Typhoon Rosal, with heavy rains and strong winds possible in the coming days, the state weather bureau said Tuesday. The Philippine Atmospheric, Geophysical and Astronomical Services Administration (Pagasa) said Super Typhoon Champi entered the Philippine area of responsibility at
LWUA eyes water supply restrictions as Super El Niño looms
MANILA, Philippines – In preparation for the effects of the Super El Niño in late December until the first quarter of 2027, restrictions on non-essential water use are being considered by the Local Water Utilities Administration (LWUA). During the Senate budget hearing for the Department of Environment and Natural Resources (DENR) on Monday, LWUA Administrator
Palace defends ‘jet-setter’ PCUP official amid lifestyle criticism
MANILA, Philippines — Malacañang on Tuesday defended the appointment of Zofia Canlas as commissioner of the Presidential Commission for the Urban Poor (PCUP), amid public scrutiny over her lavish lifestyle and alleged lack of relevant experience for the role. A biology graduate of De La Salle University in 2024, Canlas drew criticism over her “lavish”
P50-M district hospital rising in Tantangan, South Cotabato
TANTANGAN, South Cotabato — A P50 million district hospital will rise in Tantangan, South Cotabato, bringing health and medical services closer to residents and nearby communities. Officials held a groundbreaking ceremony for the Tantangan District Hospital on Monday. It will rise in Purok Upper Maligaya, Barangay Poblacion, with the Melco Foundation, the corporate social responsibility
PhilHealth expands access to anti-TB medicines via GAMOT
MANILA, Philippines—The Philippine Health Insurance Corp. (PhilHealth) is expanding access to selected first-line anti-tuberculosis (TB) medicines through its Guaranteed and Accessible Medications for Outpatient Treatment (GAMOT) program. The expanded benefit will take effect on Nov. 1, giving eligible patients additional access to prescribed TB medicines, according to PhilHealth Circular No. 2026-0018. “Eligible patients with confirmed
Chinese warship, research vessel spotted at Bajo de Masinloc
A Chinese warship and research vessel were spotted in separate occasions by the Philippine Coast Guard (PCG) in the waters of the Bajo de Masinloc.
Jonvic Remulla: Arresting Sen. dela Rosa could lead to 10,000 deaths
MANILA, Philippines — Interior Secretary Jonvic Remulla said Tuesday that arresting Sen. Ronald “Bato” dela Rosa, who was last monitored in Mindanao, could lead to 10,000 deaths. Remulla said this is the reason why the government is resorting to negotiating for his surrender. In an interview on Tuesday, Remulla said he received information two months
Mother of slain welder takes fight to Truth Commission
CAGAYAN DE ORO CITY — Nine years after her son was gunned down in the streets of Tondo, a grieving mother is taking her fight for justice and accountability to the public. Nanette Castillo will take the stand this Friday, October 23, during the Truth Commission’s 5th Public Truth-Telling Session held at Adamson University in
WATCH: ST Rosal enters PAR, Taal activity top INQToday newscast
MANILA, Philippines — Here are INQToday’s top stories this afternoon: Super Typhoon Rosal, internationally known as Champi, has entered the Philippine area of responsibility, prompting the raising of Tropical Cyclone Wind Signal No. 1 over parts of Northern and Southern Luzon; Taal Volcano recorded a minor phreatic eruption on Tuesday; and House lawmakers are eyeing
/file/attachments/orphans/undang423_276515.png)
Disputed chieftains say crisis over, N Sembilan MB need not seek audience with Tuanku Muhriz
They claim royal succession settled under custom and state law.
DOLE to issue policies to protect workers from extreme heat, effects of El Niño
The Department of Labor and Employment (DOLE) said Tuesday that it is targeting the issuance of labor policies to ensure the safety and protection of workers, especially those who work long hours outdoors, amid the ongoing El Niño.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.