Sep 8, 2021
AppMazing Inc. has released a "Typoly:-Email typo solution" for the Shopify platform, live now in Shopify's app store, and is available to all merchants.
Typoly is a solution for Shopify's platform that checks the customer's email domain and extension upon placing an order. When a typo is suspected - the customer is alerted and given the option to keep it or correct it. If corrected, the changes are automatically made on the order within Shopify.
The most common email typos include Hotmali.com instead of Hotmail.com and Gamil.com vs Gmail.com. Typoly checks against hundreds of the world's most-used domains and their extensions, totaling tens of millions of possible typo combinations.
"People are in a rush; it's not uncommon to flip a few characters around. The problem is, when this happens, your customer doesn't receive any form of order confirmation or subsequent updates on their order. By the time they reach out to your support teams, they're already upset for not having heard anything about their order," said Wayne McLaughlin, Director of development for AppMazing.
The concept for Typoly arose when a friend of Wayne, an existing Shopify store owner, expressed the frustration that arises from something as small as an email typo occurs and the time and resources consumed by handling the correction. Wayne searched the Shopify community and found other merchants with the same frustration resulting from email typos in orders placed.
Appmazing began development on a solution that included months of testing prior to submitting it for Shopify's stringent approval process. The app was approved and published two weeks ago.
"We wanted a solution that would be available to all Shopify merchants, not just to those who are on Shopify Plus, while also being cost-effective," said Wayne.
Typoly offers Shopify store owner's a trial, followed by a $9.99 per month subscription. This is the first app of its kind available for Shopify store owners.
"We really set out to make the return on investment decision a no-brainer. Typoly pays for itself with the headache saved even catching just one email typo a month," said Wayne.
Appmazing is based in Burlington, Ontario, and is currently in the midst of three new development projects for Shopify merchants.
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